For the appearance of adidas TERREX at OutDoor 2018 in Friedrichshafen, the challenge is to create a modular and sustainable new concept which invites and convinces both experienced industry insiders as well as absolute outdoor fans. Thus, for the 25th anniversary of the sector’s leading trade fair Dart creates an open-spaced fair design, which is exciting within a black grid with authentic highlight stagings and large scale graphics.
Especially the outdoor community shares values such as credibility, realness and staying in touch with nature. Therefore, great importance has been attached to the selection of material and the design of the highlights.
For the first time, adidas’ sub-brand 5.10 (Five Ten) gets its very own space: subtly offset by colour, the history of the outdoor brand is being told by means of sketches, prototypes and models.