LivIng Ambience

  • Fair
  • Schüco
  • Frontale 2016

Homy Context for “Schüco LivIng” at Fensterbau Frontale Fair

D’art Design Gruppe arranged the brand architecture for Schüco at the Fensterbau Frontale Fair in Nuremberg around the new PVC-U system generation “Schüco LivIng”.

The new fair design was a thorough success with the considerable increase in visitors by 75 % compared to 2014. The trade fair for international innovations for windows, doors and façades takes place every two years and offers just the right stage for the new PVC-U system generation by Schüco. It is arranged in a central accessible cube on a total stand area of 500 sqm. By highlighting the most important system properties, the two target groups – B2B und B2C – are convincingly addressed with the contents.

Altogether, the brand space visualizes this year a universally homy and design-oriented atmosphere. This highlights the orientation of the product launch campaign towards the end consumer, graphically and architectonically: large graphics show people in “scenarios of well-being”, the central cube is complemented design-wise by fitting living accessories, the catering area is openly arranged and separated by medium-high, planted spatial elements.

We are very pleased to announce that this year’s leading trade fair for windows, doors and façades registered a record attendance and excited our customers as well as other trade visitors – both in regard to the Schüco fair stand and the new PVC-U system Schüco LivIng. Thanks to D’art Design Gruppe as a reliable agency partner we were able to excellently present our company and our products and achieve all goals we had aimed for at the fair.
Markus Herbst, Chief Sales & Marketing Officer and Member of the Board of Management Schüco Polymer Technologies KG
    • Project
    • Schüco, Frontale 2016
    • Location
    • Nuremberg
    • Category
    • Fair
    • Photography
    • Lukas Palik