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Human spaces of experience are increasingly marked by communciation. That is also true for the more ancient mass medium par excellence: the architectonic space. By expanding it into the digital space, complex communicative contexts can be made experienceable with regard to space as well as senses and restrictions can be overcome.

/Schüco, BAU 2015 and Showroom Bielefeld

The explorative mediatecture created by Dart for Schüco in 2013 will be complemented by new contents and stations in 2015 and will also be used in the long term in the company’s own showroom.

/Electrolux, Küchenmeile 2012

At the Küchenmeile 2012 the visitors can learn about the cooking experience with the Inspiration Range by Electrolux without ruining their clothes thanks to a refined mediatecture.

/Electrolux, Eurocucina 2012

The Electrolux fair design at the Eurocucina 2012 shows a fluent connection between architecure and media. D’art develops a mediatecture with aesthetic and informative effects.  

 

/RWE, Nürburgring 2009

Discover the advantages of future’s energy playfully: The RWE exhibition design at the Nuerburgring easily conveys complex contents with the help of interactive stations.  

/Stiebel Eltron, ISH 2013

Stiebel Eltron shows innovations by means of interactive stations and enables visitors of the ISH 2013 to have intensive insights into the technologies of the future.  

/AEG, Küchenmeile 2012

AEG presents its most important product features via an interactive game of dice, which is playfully integrated into the Kuechenmeile 2012.

/adidas, VSiT 2012

adidas presents clever sales piece of furniture that is integrated into the store design of the new style rooms. It simplifies the ordering process and shows the collections’ expansion digitally.  

/Schüco, BAU 2013

Mediatecture at the BAU 2013 conveys complex contents playfully and closely intertwined.

/adidas, OBA Campaign 2010

The brand initiative “adidas is all in” shows guerrilla actions and flashmobs on the one hand and an interactive store design at the point of sale on the other hand. The key products of the series adizero and Clima Cool are dynamically presented with a mediatectonic display window arrangement.

/Philips, Light + Building 2010

The Philips Lightwave at the Light + Building 2010 allows visitors to experience, how light atmospheres can influence their senses. Acoustic worlds promote the interactive spatial communication.

/Electrolux, IFA 2012

125 years of AEG are interactively experienceable at the IFA 2012. Electrolux sends the fair’s visitors onto a journey through 125 years of existence of the traditional brand with the claim “Perfect in Shape and Function”. But the brand’s innovations are also playfully conveyed by means of interactive stations.

Good projects require good cooperation.

3M / adidas / AEG / Aldo / Amtico / arte / B. Braun / BMW / Bogner / Britax / Covestro / C.H. Beck / Crystallized Swarovski / Birkenstock / Deutsche Telekom / EDG / EGN / Electrolux / E-Plus / Estée Lauder / Fresenius / Gabor / Geberit / Gräfe+Unzer / Grundig / Havaianas / Henkel / Jack Wolfskin / Kanzan / Landewyck / Lloyd / Meine Stadt.de / Mercedes-Benz / MFI / NEC / Norske Skog / Panasonic / Parador / Philips / Reebok / Rummel / RWE / Schüco / Stadt Neuss / Stiebel Eltron / Turck / VDP / VR Bank / WMF / Würth / Zack / Zaha Hadid / Zumtobel …