Parador Paragraph

  • Fair
  • Parador
  • Domotex 2014
Dart stages the Parador fair stand at the Domotex 2014

Parador, Domotex 2014

Parador presents itself with a dynamic brand sculpture at Domotex 2014.


Once again Parador presents itself on the international stage of Domotex 2014 with a spacious brand appearance. With an enlarged exhibition area of 600 sqm the manufacturer from Coesfeld, Germany, who is well-known for his premium massive wood, laminate and parquet floors, dominates hall 9 of the world-leading fair for floorings. The stand architecture with its dynamic brand sculpture developed by D'art Design Gruppe decisively contributes to this dominance.


The impressive brand architecture of Parador rises several steps high into the space: The steel construction wrapped in black gauze towers 6 metres into the fair hall for flooring manufacturers. The Paragraph – a dynamic, spatial gesture – is the brand space's core and a symbol for the enterprise's strength.

Dart stages the Parador fair stand at the Domotex 2014
Dart stages the Parador fair stand at the Domotex 2014
Dart stages the Parador fair stand at the Domotex 2014
The fair stand mirrors our brand's core values, like for example dynamics, openness, innovative capacity.
Birgit Kunth, Head of Marketing Parador
Dart stages the Parador fair stand at the Domotex 2014
Dart stages the Parador fair stand at the Domotex 2014
Dart stages the Parador fair stand at the Domotex 2014
Facts
    • Project
    • Parador, Domotex 2014
    • Location
    • Hannover
    • Category
    • Fair
    • Photography
    • Lukas Palik Fotografie